AI is here.
How do you protect the core and access new growth?

AI is here.
How do you protect the core and access new growth?

AI is here.
How do you protect the core and access new growth?

AI-first strategy & business models for incumbents. AI powered senior advisory. Client-led. Expert-supported. Dialogue-based. Sprint-delivered.

Disruption is here

  • 2025 is AI’s breakout year.

  • The next 36 months is make or break.

  • Society, industries, categories, value chains and customer behavior will be rewired completely.

  • 2025 is AI’s breakout year.

  • The next 36 months is make or break.

  • Society, industries, categories, value chains and customer behavior will be rewired completely.

Why is it so difficult?

Disparate & legacy systems

Disparate & legacy systems

Disparate & legacy systems

Complex competitor dynamics

Complex competitor dynamics

Complex competitor dynamics

Constrained executive bandwidth & capacity

Constrained executive bandwidth & capacity

Constrained executive bandwidth & capacity

Constantly moving tech landscape

Constantly moving tech landscape

Constantly moving tech landscape

Internal resistance to change

Internal resistance to change

Internal resistance to change

Labour / social impact vs efficiency

Labour / social impact vs efficiency

Labour / social impact vs efficiency

Earnings focus & investor expectations

Earnings focus & investor expectations

Earnings focus & investor expectations

Sticky SaaS agreements

Sticky SaaS agreements

Sticky SaaS agreements

How does it work?

A lean, effective, client led and advisor-guided

process, delivered in sprints

01

Framing

Rapid alignment on what matters

01

Framing

Rapid alignment on what matters

01

Framing

Rapid alignment on what matters

02

Discovery

Candid assessment of current assets & capabilities

02

Discovery

Candid assessment of current assets & capabilities

02

Discovery

Candid assessment of current assets & capabilities

03

Solutions

Core business New growth

03

Solutions

Core business New growth

03

Solutions

Core business New growth

04

Execution

Outcomes Sequence Prototyping Resources

04

Execution

Outcomes Sequence Prototyping Resources

04

Execution

Outcomes Sequence Prototyping Resources

Why this needs a new approach.

Meet the founder

Meet the founder

Founder

Per Lagerstrom

  • Ex-McKinsey partner & global leader

  • Non-executive Director

  • Senior advisor

  • Futurist & innovator

  • Venture builder & investor

  • BehaviorTech founder

  • Lots of friends across the world

Backed by the best

Examples from the curated panel, assembled for you.

John

Technologist

John has 20 years’ experience delivering complex product technology stacks in retail. He is also at the forefront on getting the full benefits from coding agents, building LLM ‘brains’ and architecting elastic platforms that integrate best-of-breed AI tools.

John

Technologist

John has 20 years’ experience delivering complex product technology stacks in retail. He is also at the forefront on getting the full benefits from coding agents, building LLM ‘brains’ and architecting elastic platforms that integrate best-of-breed AI tools.

John

Technologist

John has 20 years’ experience delivering complex product technology stacks in retail. He is also at the forefront on getting the full benefits from coding agents, building LLM ‘brains’ and architecting elastic platforms that integrate best-of-breed AI tools.

Anna

CMO

Anna has been a CMO for decades and has in-depth expertise across the marketing value chain. She is now a free agent working at the fore front of AI-first marketing, across research, analytics, AI, brand and content production.

Anna

CMO

Anna has been a CMO for decades and has in-depth expertise across the marketing value chain. She is now a free agent working at the fore front of AI-first marketing, across research, analytics, AI, brand and content production.

Anna

CMO

Anna has been a CMO for decades and has in-depth expertise across the marketing value chain. She is now a free agent working at the fore front of AI-first marketing, across research, analytics, AI, brand and content production.

Peter

CEO

Peter is the CEO of a mid-sized consumer facing business with a strong track record of delivering performance whilst transforming. Currently in the middle of executing a fundamental AI-first reconfiguration, where he is chasing new growth opportunities while simultaneously capturing productivity improvements

Peter

CEO

Peter is the CEO of a mid-sized consumer facing business with a strong track record of delivering performance whilst transforming. Currently in the middle of executing a fundamental AI-first reconfiguration, where he is chasing new growth opportunities while simultaneously capturing productivity improvements

Peter

CEO

Peter is the CEO of a mid-sized consumer facing business with a strong track record of delivering performance whilst transforming. Currently in the middle of executing a fundamental AI-first reconfiguration, where he is chasing new growth opportunities while simultaneously capturing productivity improvements

Andrew

Venture Builder

Andrew has successfully conceived and scaled technology businesses with AI at the core. He has developed a practical playbook for how to rapidly scale technology and platforms with minimum capex.

Andrew

Venture Builder

Andrew has successfully conceived and scaled technology businesses with AI at the core. He has developed a practical playbook for how to rapidly scale technology and platforms with minimum capex.

Andrew

Venture Builder

Andrew has successfully conceived and scaled technology businesses with AI at the core. He has developed a practical playbook for how to rapidly scale technology and platforms with minimum capex.

Andrew

CPO

Martin is an outstanding product developer and chief product officer, having collected invaluable experiences on what it takes to launch & sustain successful products and deliver growth.

Andrew

CPO

Martin is an outstanding product developer and chief product officer, having collected invaluable experiences on what it takes to launch & sustain successful products and deliver growth.

Andrew

CPO

Martin is an outstanding product developer and chief product officer, having collected invaluable experiences on what it takes to launch & sustain successful products and deliver growth.

Richard

Chairman

Richard chairs multiple Boards, has extensive private equity experience and knows what it takes to deliver complex transformation programs under extreme uncertainty.

Richard

Chairman

Richard chairs multiple Boards, has extensive private equity experience and knows what it takes to deliver complex transformation programs under extreme uncertainty.

Richard

Chairman

Richard chairs multiple Boards, has extensive private equity experience and knows what it takes to deliver complex transformation programs under extreme uncertainty.

John

AI Architect

Johan is a self-taught AI guru, living in a world of LLMs and algorithms. He has practical and in-depth experience on all aspects of analytics and is a skilled developer.

John

AI Architect

Johan is a self-taught AI guru, living in a world of LLMs and algorithms. He has practical and in-depth experience on all aspects of analytics and is a skilled developer.

John

AI Architect

Johan is a self-taught AI guru, living in a world of LLMs and algorithms. He has practical and in-depth experience on all aspects of analytics and is a skilled developer.

Alwyn

Retail Expert

Alwyn has spent 25 years deep in the bowels of a retail plc, running P&Ls, covering all key functions from supply chain to marketing and technology. He has a strong record of delivering on performance promises and on rapidly executing pivots. He has built a successful and substantial fintech business over the last few years.

Alwyn

Retail Expert

Alwyn has spent 25 years deep in the bowels of a retail plc, running P&Ls, covering all key functions from supply chain to marketing and technology. He has a strong record of delivering on performance promises and on rapidly executing pivots. He has built a successful and substantial fintech business over the last few years.

Alwyn

Retail Expert

Alwyn has spent 25 years deep in the bowels of a retail plc, running P&Ls, covering all key functions from supply chain to marketing and technology. He has a strong record of delivering on performance promises and on rapidly executing pivots. He has built a successful and substantial fintech business over the last few years.

Varied situations. Multiple contexts.

turned-on monitor

Retail

AI-first 
transformation

turned-on monitor

Retail

AI-first 
transformation

turned-on monitor

Retail

AI-first 
transformation

Insurance

Risk pricing and distribution model redesign

Insurance

Risk pricing and distribution model redesign

Insurance

Risk pricing and distribution model redesign

Human Resources

AI and science driven transformation

Human Resources

AI and science driven transformation

Human Resources

AI and science driven transformation

Financial Services

Next generation corporate venturing

Financial Services

Next generation corporate venturing

Financial Services

Next generation corporate venturing

Marketing

AI powered consumer research venture build

Marketing

AI powered consumer research venture build

Marketing

AI powered consumer research venture build

Start making strategic AI gains

Minimal overhead, flexible resourcing, executed in sprints at a low cost

Minimal overhead, flexible resourcing, executed in sprints at a low cost

Gain the advantage.
Get ahead of AI.

Gain the advantage.
Get ahead of AI.

Get in touch to find out more.

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